Created packaging concepts for Hello Handsome, a men’s grooming range with a playful, giftable and characterful brand personality.

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The design approach combined vintage-inspired typography, bold product messaging and a strong shelf presence across multiple formats. The aim was to create a cohesive range that felt fun, masculine and commercially appealing, while still allowing each product to have its own personality.

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Focus areas: Packaging design, brand identity, product range development, retail, men’s grooming.