JAM SHED

A creative concept and campaign system developed to help Jam Shed stretch its “There’s no such thing as too jammy” platform across the full range and multiple channels.

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The idea moved “jammy” beyond a red wine flavour cue and turned it into a broader brand behaviour, a way to dial up flavour, confidence and social moments across white, rosé and red.

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At the centre of the system was the Jam-O-Meter, an ownable creative device designed to flex across social, influencer, retail and experiential. This created a more consistent, scalable campaign world while keeping the brand playful, bold and easy to understand.

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Focus areas: Creative concept, brand system, campaign thinking, art direction, social, retail POS, experiential, range architecture.