Led the creative development of Luna & Rae, a beauty and wellbeing brand spanning packaging, photography, retail display and campaign assets.

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The project required a cohesive brand world that could flex across product ranges and customer touchpoints. I developed the visual direction across packaging, imagery, point of sale and brand storytelling, creating a soft, aspirational identity with strong retail presence.

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Focus areas: Brand development, packaging, art direction, retail display, campaign assets.